COMMUNICATION SOLUTIONS FOR POSITIVE SOCIAL CHANGE
Rights Exposure is an award-winning consultancy providing non-profits with communication solutions.
We combine research, behavioural insights, and data-driven approaches to understand your audiences and design campaigns that change attitudes, influence behaviours, and shape social norms.
Whether you are running a small grassroots initiative or leading an international NGO, we work with you to create solutions that are practical, cost-effective, and tailored to your objectives.
OUR SERVICES
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STRATEGY DESIGN
We help organizations plan and execute high-impact communication campaigns, drawing on decades of experience with local and international partners.
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ASSET PRODUCTION
We create high-quality multimedia materials—including text, graphics, and audio-visual content—tailored to your objectives and audiences.
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TRAINING
We provide bespoke, hands-on training in communications and campaign design, suitable for teams of any size and across diverse thematic areas.
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EVALUATION
We assess the impact of your communications, extract lessons learned, and provide actionable recommendations to strengthen future campaigns.
TESTIMONIALS
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![Gaela Roudy Fraser]()
I worked closely with Rob and his team from Rights Exposure on an innovative media product called 'The Hiring Challenge', which casts the user in an immersive 3D online experience, along with other products. The results were excellent, and Rob further disseminated the products through a well-thought-out social media campaign. I really appreciated Rob’s efforts to keep to schedule and deliver high quality products, while involving my project team in every step.
Gaëla Roudy Fraser, Chief Technical Advisor / Programme Manager at International Labour Organization
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![Harriet van de Weele]()
It was a pleasure working with Robert and the team of Rights Exposure for the closing campaign of a big international partnership, which was working toward the end of AIDS among key populations. This is not an easy field to operate in, and I was pleasantly surprised how quick Robert and the team understood the complexity of the material and the structure we had to work with. They were able to develop a campaign focused on the most important issue, taking the sensitivities of the different key populations into account.
Harriët van de Weele, Strategic Communications Advisor for International Programmes, Aidsfonds
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![Roseann Rife]()
I have had the pleasure of working with Rob at both Rights Exposure and Amnesty International. He is an experienced and dedicated campaigner, project manager, and human rights advocate with a keen, strategic mind. His talents in visual media have allowed him to expand his tools for advocacy and increased the impact of his projects and outreach. The feedback we received from his trainings was always fabulous and the stakeholders took their new skills forward to achieve their own goals and increase their impact.
Roseann Rife, East Asia Research Director, Amnesty International
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![Shiwei Ye]()
Robert is a highly skilled campaigner and trainer with many years of experience working with grassroots activists, groups and movements in Asia. Robert and Rights Exposure provide excellent trainings on the use of visual images for positive social change. Robert’s tailored design and delivery of these trainings reflect his deep understanding of the importance of empowerment, participation, and experiential learning.
Shiwei Ye, Southeast Asia Programme Officer, Civil Rights Defenders
SHOWCASE
The Hiring Challenge
Client: ILO Integrated Programme on Fair Recruitment
The Hiring Challenge is an immersive, multimedia web experience developed for the International Labour Organization (ILO) to address the exploitation of migrant domestic workers in Hong Kong. The user steps into the role of a soon-to-be parent navigating the city’s complex and often opaque employment agency sector to hire a migrant domestic worker.
Historically, this sector has been plagued by unethical and illegal practices. Through an interactive, story-based design, the project helps employers understand how their choices can either contribute to or prevent exploitation. The site offers practical guidance on ethical recruitment and supports efforts to reform the industry.
In the second phase, we developed two versions of the website—one using the original narrative and another informed by behavioural science insights. These were tested with target audiences, and the data revealed a statistically significant increase in ethical recruitment attitudes and intentions. The project demonstrated how evidence-based communication design can drive measurable behavioural change.
The research findings were published by the ILO in April 2022 and continue to inform fair recruitment advocacy efforts.
Strangers At Home / 外傭—住在家中的陌生人
Client: Amnesty International Hong Kong
This narrative change project explored the lives of Hong Kong’s migrant domestic workers and the families they leave behind. At its centre was the award-winning book Strangers At Home, written by So Mei Chi, featuring personal stories, interviews, and striking photo essays produced by Rights Exposure.
Our team developed the concept, conducted interviews, and created the visual narrative through photography and design. We also led the accompanying media strategy, securing coverage in lifestyle magazines, newspapers, and radio.
A series of public events—including book talks and workshops in schools, universities, and bookshops—helped the project reach both policy influencers and the general public.
The book won multiple awards, including the RTHK Hong Kong Book Prize 2016, the Hong Kong Biennial Publishing Award 2017, and the Publishing Concept Prize at the 27th Hong Kong Publishing Awards. Now in its third edition, it remains one of the most widely read and discussed works on migration and domestic work in Hong Kong.
The Price of Justice
Clients: International Labour Organization (ILO), Oak Foundation, Oxfam Hong Kong, FADWU
The Price of Justice was a multi-component project designed to document and expose the barriers migrant domestic workers face in seeking legal redress against exploitative employers. Our work integrated participatory research, organisational development, media training, and an internationally acclaimed documentary film.
The film follows four Filipino women as they pursue justice for wrongful termination and contract violations. Their journeys reveal the Kafkaesque legal processes that leave most workers without the wages they are owed, while employers often go unpunished.
We collaborated closely with migrant worker organizations to ensure the research and storytelling reflected lived experiences and collective priorities. The project’s participatory design built local capacity while amplifying workers’ voices to policymakers and the public.
The documentary has been screened widely in Hong Kong and at international festivals, including The Workers United Film Festival (New York, USA), Construir Cine (Buenos Aires, Argentina), Festival International de Films Identitaires et Solidaires du Bénin (Nikki, Benin), and LAN08 Langilearean Inguruko Zinema Jaialdia (Bilbao, Spain).
Climate Justice Toolkit
Client: Amnesty International Climate Justice Team & Human Rights Education Team
The Climate Justice Toolkit was commissioned by Amnesty International to equip its global staff with the tools, knowledge, and strategies needed to engage effectively in climate justice campaigns.
The 70-page guide was designed as a highly visual and practical resource, bringing together insights from across Amnesty’s international network. Our team facilitated consultations with staff already working on climate justice, as well as those beginning to explore the issue, ensuring the toolkit responded to real needs and experiences.
The result is an action-oriented resource that bridges knowledge gaps and offers step-by-step guidance on campaign design, partnership building, media and communications, and community engagement—supported by real-world case studies from Amnesty’s global movement.
Developed collaboratively, the Climate Justice Toolkit embodies Amnesty’s commitment to participatory design and organizational learning, and continues to be used as a core internal reference on climate justice communication and advocacy.
